Bangladesh Commerce Bank Limited
Category: Digital Marketing
Apps: Facebook / Instagram / YouTube
Services: Social Media Marketing
Website: bcbl.alifmeherab.com
Bangladesh Commerce Bank Ltd. (BCBL) has a mission to be “A people’s Bank” and provide top-quality financial products and services to its customers. As a marketing and branding professional, we recently conducted market research on behalf of BCBL to identify areas for growth and improvement. Through this research, we discovered that BCBL could increase its brand awareness and reach among urban customers by investing more in digital marketing channels.
01. The Challenge
As a marketing and branding agency, we have identified a challenge in our work with BCBL. The current TTL approach is not designed with the customer in mind and does not effectively communicate the brand’s message. Additionally, the design language and social media presence are inconsistent, which affects the overall brand image.
02. The Solution
At Marketing Bee, we had the opportunity to work closely with BCBL to redesign and develop their website, with the primary goal of enhancing the user interface and overall user experience. Our approach was based on BCBL’s newly designed Brand Guidelines, which we also had the privilege to create, and the integration of their Accent color.
The solution is to implement a comprehensive marketing strategy that includes the following:
- Development and management of social media platforms
- Creation of social media ads and gfx animation promos
- Use of conventional and digital channels to reach the target audience
- Development of a new logo, color palette, schemes, UX, UI, typography, and brand style guide to reflect their new brand positioning and voice
- Redesigning and developing the website to align with the new style guide
Our process revolved around a human-centered design system, ensuring that every aspect of the website was designed with the end user in mind. We aimed to create an intuitive and engaging experience that would resonate with BCBL’s target audience.
To achieve this, we followed a comprehensive approach that encompassed the following key steps:
Brand Guideline Design: Marketing Bee collaborated closely with BCBL to design their Brand Guidelines. This involved developing a visual identity that reflected BCBL’s values, personality, and goals. We crafted a cohesive and consistent design language, incorporating elements such as logo usage, typography, color palette, and graphic elements. These guidelines served as the foundation for the website redesign.
Discovery and Research: We conducted in-depth research to gain a thorough understanding of BCBL’s target audience, their needs, and expectations. We analyzed the existing website to identify pain points and areas for improvement. This research helped us shape the user experience strategy and define the website’s goals and objectives.
User Experience Design: Leveraging the human-centered design system, we focused on creating a user experience that was intuitive, user-friendly, and aligned with BCBL’s objectives. We developed user personas, user journey maps, and conducted usability testing to inform our design decisions. Wireframes and interactive prototypes were created to visualize the website’s structure, content hierarchy, and user flows.
User Interface Design: Building upon BCBL’s newly designed Brand Guidelines, we crafted a visually appealing user interface. We paid meticulous attention to detail, ensuring that every element, from the layout to the typography and imagery, worked harmoniously together. The Accent color was strategically integrated to create visual interest and enhance brand recognition.
Development: Our development team translated the design into clean and efficient code, ensuring the website was optimized for performance and speed. We followed industry best practices and coding standards to deliver a website that not only looked great but also ran smoothly across different devices and browsers. The website was developed using responsive design techniques, adapting seamlessly to various screen sizes.
Testing and Quality Assurance: Rigorous testing and quality assurance procedures were implemented to identify and resolve any issues or bugs. We conducted cross-browser and cross-device testing to ensure a consistent and flawless user experience. Performance testing was carried out to optimize load times and enhance overall website speed.
Deployment and Support: Once the website passed all quality checks, we coordinated with BCBL to deploy it to their hosting environment, ensuring a seamless transition. We provided training and documentation to empower BCBL’s team to manage and update the website independently. Marketing Bee also offered ongoing technical support and maintenance services to address any post-launch requirements or updates.
In addition to building BCBL’s presence in the traditional banking market, we are also supporting their expansion into the Islamic Sariah Banking sector. This includes the development of a new logo, color palette, schemes, UX, UI, typography, and brand style guide to reflect their new brand positioning and voice. We have also redesigned and developed their website to align with the new style guide, with a focus on SEO best practices to improve their visibility on search engines and attract potential customers.
03. The Result
Through our efforts, we are helping BCBL achieve its mission of being “A people’s Bank” by increasing its brand awareness and reach among urban customers and delivering a cohesive and consistent brand experience for all of its customers. We are dedicated to continuously improving and innovating to provide the best possible banking experience for BCBL’s customers.
