Category: UX/UI Design
Services: Website Development
- Understanding the company’s complex areas of expertise: As Escalar Global Ltd. works with clients in several industries such as aerospace, defense, security, technology, and government services sectors, it might be challenging to understand the specific needs and challenges of each industry and how the company’s services can help them.
- Designing content for “dual-purpose” technologies: Escalar Global Ltd. focuses on technologies that have both commercial and military applications. As a common person, understanding military grade information like Future Warfare Ecosystem and Future Commando Force (FCF) training and C4I systems can be challenging. Designing content that conveys the benefits and applications of these technologies in a clear and concise way can be challenging.
- Designing a UI/UX that balances between military and futuristic design: As Escalar Global Ltd. operates in both military and commercial sectors, designing a website that balances between sturdy military design and modern, futuristic design can be challenging. The website needs to convey a sense of strength and stability, while also being forward-looking and innovative. Finding the right balance between these two design styles can be challenging.
- Creating a consistent brand voice: Establishing a consistent brand voice across all content is essential to establish brand recognition and build trust with clients.
During the brand discovery and research phase, I discovered that Escalar Global Ltd has “dual-purpose” technologies with applications in both commercial and military settings. The company works with clients to optimize their financial and social value through original and inventive structured finance solutions. Based on this information, I decided to create a brand identity for Escalar Global Ltd that conveys both strength & reliability as well as innovation, & global reach.
Brand Mark: To create the brand mark, I chose an eagle character in flight, carrying the Earth in its talons. The eagle is a symbol of strength, power, and freedom and is often associated with military and government institutions. The globe being carried by the eagle represents the company’s global reach and focus on defense and security.
Color Palette: I used a combination of blue, grey, and white colors. Blue is often associated with trust, security, and intelligence, while grey represents neutrality, sophistication, and stability. The color white, used for the eagle and text, represents purity, clarity, and simplicity.
Brand Messaging and Tone of Voice: The design language of Escalar Global Ltd emphasizes the company’s expertise and experience in defense and security technologies, as well as its focus on innovation and cutting-edge solutions. The company also places great importance on its commitment to quality and reliability, which are essential values in the defense industry.
By adopting a consistent brand identity, color palette, and messaging, Escalar Global Ltd can strengthen its brand recognition and reputation in the industries it serves. The eagle brand mark conveys a sense of strength and power, while the blue and grey color palette conveys trust and stability, which is essential in the defense and security industries.
The brand messaging and tone of voice can help the company position itself as an innovative, forward-looking business that specializes in providing original and inventive solutions to its clients’ challenges. By emphasizing its commitment to quality and reliability, Escalar Global Ltd can build trust with its clients and differentiate itself from its competitors.