REHAB Chattogram Fair 2025 emblem over the exhibition hall scene from the campaign video

Real Estate & Housing Association of Bangladesh (REHAB) Fair: Chittagong 2025

Category: Event Management / Integrated Marketing

Event dates: 13–16 February 2025

Services: Event Production, Digital, PR & Media

Venue: Radisson Blu Chattogram Bay View

Real Estate & Housing Association of Bangladesh (REHAB) Fair: Chittagong 2025 brought property developers, prospective homebuyers, financial institutions and building-material businesses together at Radisson Blu Chattogram Bay View from 13 to 16 February 2025.

Organised by REHAB. Planned, managed and executed by Marketing Bee.

Marketing Bee handled the full fair arrangement, bringing event planning, host arrangement, decoration, digital marketing, influencer collaborations, video production and media coordination into one connected campaign. Our role extended from preparing the event experience to promoting the fair and documenting the activity across its four days.

The 16th edition of the housing exhibition was inaugurated by then Chattogram City Corporation Mayor Dr Shahadat Hossain as chief guest.

Watch REHAB Chittagong Fair 2025

A video look at REHAB Chittagong Fair 2025. Play the video below or watch it on YouTube.

A housing exhibition has to do more than announce available properties. It needs to bring the right people into the same space, make a complex range of projects approachable, and give visitors opportunities to speak directly with developers and financial institutions.

For REHAB Chattogram Fair 2025, that meant coordinating the physical event alongside a broad public campaign. Event arrangements, sponsor communication, creative production, influencer activity and press coordination all needed to support the same dates, location and visitor experience.

Our task was to manage that work as one programme, with consistent communication before the opening, throughout the fair and in the coverage that followed.

Full Event Management and On-Ground Coordination

Marketing Bee managed the fair arrangement, including planning, host coordination, decoration and event execution. We connected the operational requirements of the live event with its public presentation, helping the venue experience and the campaign communicate the same identity.

From the opening programme to the activity on the exhibition floor, our work combined practical coordination with creative delivery. REHAB remained the organising association, while Marketing Bee managed and executed the event and its integrated promotional campaign.

Digital Marketing and Social Media Promotion

We developed campaign creatives to communicate the fair, its venue and schedule, participating organisations and promotional messages. Social content helped audiences discover the event and understand what they could explore during their visit.

The creative system gave different announcements a consistent visual identity, from opening invitations to sponsor and exhibitor promotions. This brought individual pieces of communication together as part of a recognisable campaign.

Influencer and Celebrity Collaborations

We arranged influencer and celebrity collaborations as part of the promotional campaign. These collaborations brought additional voices and formats into the event communication, complementing the fair’s official announcements and social content.

Managing these collaborations alongside the wider campaign helped connect creator participation with the event’s identity, schedule and promotional activity.

Video Coverage and Production

Marketing Bee produced video content and coordinated event coverage to tell the fair’s story beyond static announcements. Promotional storytelling and event documentation supported different stages of the campaign, giving audiences ways to discover the fair and see its activity.

The production work formed part of a wider content effort that connected the live event with its digital presence.

PR, Television and Newspaper Coverage

Media coordination was a central part of the assignment. Marketing Bee handled press communication and media arrangements across the campaign, supporting the flow of event information to television, newspaper and online outlets.

Published reports covered the opening ceremony, visitor activity and closing results. Together, these provide a public record of the fair at different stages. Broadcaster reporting is presented here as media coverage, alongside our campaign production work.

Watch selected coverage: Jamuna TV opening-day report and Jamuna TV holiday coverage.

03. Sponsors & Exhibitors

Marketing Bee’s campaign artwork distinguished sponsor tiers and exhibitor categories through separate visual treatments, category labels and stall references. The five segments below show selected announcements produced for REHAB Chattogram Fair 2025.

Gold Sponsors

Probashi Palli and WECON Properties are presented in the Gold Sponsor campaign artwork.

Co-Sponsors

Selected Co-Sponsor announcements feature Jumairah Holdings, Aerial Properties, CPDL, Finlay Properties and Sanmar.

Participating property developers also included Epic Properties Ltd. Explore our Epic Properties portfolio case study and CPDL property development case study to see more of Marketing Bee’s work in the real estate sector.

Building Materials

The Building Materials segment features Eco Friendly Green Bricks, Eastern Cables, MBL Eco, BRB and BSRM.

Financial Institutions

The Financial Institutions segment features City Bank, Pubali Bank, Eastern Bank, Dhaka Bank and NRB Bank.

General Stalls

Selected General Stall announcements showcase property developers including Mahanagar Property Development, Mega Builders, Amity Apartment & Developers and Accord Holdings.

The fair concluded with Tk 84.77 crore in sales and bookings, together with a further Tk 55 crore in commitments, according to published closing reports citing REHAB leaders. This represents approximately Tk 140 crore in combined reported sales, bookings and commitments. Reported attendance was 5,235 visitors.

These are the fair’s overall reported outcomes across participating exhibitors.

Our contribution was to plan, manage and execute the fair while connecting its on-ground arrangements with digital promotion, influencer collaborations, video production and media relations. The project demonstrates Marketing Bee’s ability to coordinate a major industry event and its communications through one team.

We thank REHAB, the participating organisations, hosts, influencers, production partners and media collaborators who contributed to the event.

Campaign visual supplied by Marketing Bee. The approximately Tk 140 crore figure combines reported sales, bookings and additional commitments.

Campaign Highlights

View Marketing Bee’s original REHAB Chattogram Fair 2025 campaign post.

Independent Event Coverage

Planning a Fair, Exhibition or Brand Event?

Bring event management, creative production, digital promotion, influencer collaboration and PR into one coordinated plan. Talk to Marketing Bee about your next event.

05. Ongoing Digital Marketing for REHAB Chittagong

Our work with REHAB Chittagong continues beyond the 2025 fair. Marketing Bee currently supports its digital marketing, social media communication and brand reputation management through consistent branded content.

The examples below show how we bring useful homebuyer topics into REHAB’s social presence, including legal considerations, investment security and housing planning. This content helps communicate the association’s identity while keeping its audience informed between major events.

Social Media Marketing and Brand Reputation

We connect clear messaging with a consistent visual identity, giving REHAB Chittagong an active and recognisable digital presence. Our ongoing communication complements the event campaign with content focused on awareness, credibility and audience trust.

Explore our digital and social media marketing services, branding services and creative content services.