Services: Positioning, Brand Identity
When we are approached by CPDL for social media promotion, we find that there are several real estate companies like Sanmer, Epic, Concord, BTI, and ABC properties working competing with CPDL in Chittagong. Most of them position themself in luxury. On the other hand, CPDL works in cooperation with clients. So we created belongings as their positioning image.
Brandmark & Visual Identity
Though we suggest bird as their brand character since the bird is an animal which builds its own house. but in the letter, they choose butterfly over the bird as their brand character.
Communication Channel and Lead Hatching
We design the Facebook layout in 1:1 so that it can also be used on Instagram. We also conduct social media marketing as well as lead hatching through using google display network and Facebook pixel to integrate the outdoor campaign with digital marketing.
Through the 5-step process of branding, We were able to create a strong brand presence for CPDL that emphasized its unique craftsmanship and dining experience, differentiating it from competitors and creating a strong connection with its target audience.