a stylized bee with bold, modern typography
  • Home
  • About Us
  • Our Services
    • Digital Marketing
    • Market Survey & Research
    • Branding
    • Web Design & Development
    • Creative Services
    • Event Management
    • Brand Collateral and Print
  • Portfolio
  • Trends & Tips
  • Contacts
a stylized bee with bold, modern typography
  • Home
  • About Us
  • Our Services
    • Digital Marketing
    • Market Survey & Research
    • Branding
    • Web Design & Development
    • Creative Services
    • Event Management
    • Brand Collateral and Print
  • Portfolio
  • Trends & Tips
  • Contacts
contact us
  • Home
  • About Us
  • Our Services
    • Digital Marketing
    • Market Survey & Research
    • Branding
    • Web Design & Development
    • Creative Services
    • Event Management
    • Brand Collateral and Print
  • Portfolio
  • Trends & Tips
  • Contacts
a stylized bee with bold, modern typography
a stylized bee with bold, modern typography
  • Home
  • About Us
  • Our Services
    • Digital Marketing
    • Market Survey & Research
    • Branding
    • Web Design & Development
    • Creative Services
    • Event Management
    • Brand Collateral and Print
  • Portfolio
  • Trends & Tips
  • Contacts
CIFT – Fashion Technology
"CIFT Fashion Technology Feature Image"

CIFT – Fashion Technology

Category: Branding

Apps:

Services: Brand Identity, Positioning

Website: cift-iut.business.site

Chittagong Institute of Fashion & Technology (CIFT) is affiliated under University of Chittagong. It is the first creative university college in Chittagong specialized in fashion and technology. They offer a 4 years BSc(Hons) program on Fashion & Technology along with short courses and diploma courses in various creative fields. Course duration varies from 1 year full fledged diploma in fashion designing to 5 months course on merchandising or 1 month speaking English program.

01. The Challenge

CIFT designed all their courses to offer all the trending and practical topics to its students. It is a perfect combination of academic courses with a functional propose. So, we decided to focus on the functionality along with the academic facilities to promote the organization.  Students nowadays are bombarded with options, opportunities, and offers. So, we asked them to come up with courses that students can relate to and put into their day to day life. Hence, short and technical courses were introduced along with the BSc courses. We highlighted the certificate that was provided by University of Chittagong to add credibility to organization.

02. The Solution

Brand Identity Design

Logo

Logo is the cornerstone of any brand that not only includes name but also identifies an image that represents the vision and values that the company represents. Since CIFT offers creative programs we picked Flower as a highlighting element. As target customers of CIFT are mainly from Chittagong, we choose to represent the flora and fauna of Chittagong. Hence we added mountains and sea in the background.

Tagline & Typography

For the logo font, we choose a modern and edgy font to represent innovation in art and craft. Thus we choose “Crafting Future” as tagline to retain the consistency of the brand

Color scheme

We used the brightest colors such as yellow, orange, red as highlighting colors to celebrate life, art, and innovation. Blue background establishes the brand mark as an educational institution.

Pattern

In addition, we created the floral pattern as supporting graphic elements.

Product packaging

CIFT Being the first creative university college in Chittagong offers a 4-year BSC Hons in Fashion and Technology. We Suggested adding a few traditional and trending short courses to their product category to bring the essence of true educational institutions. As per suggestions, different diploma and short courses on photography, merchandising, spoken English, and music was added to their baggy.

CIFT Poster
Social Media Reputation and Management

Advertisement Placing and Executing

Outdoor Advertising

We also designed an outdoor advertising campaign for CIFT such as designing posters, assigning brand promoters to promote and distribute the print material.

  1. Banner
  2. Poster Design & Printing

Newspaper 

We also did newspaper advertising for CIFT in local Dailies. Following Promotional activities were done

  1. Advertisement placing
  2. Media Buying

Social Media Marketing

We designed the Facebook layout and post as a part of their Facebook Page Retention. We also conduct social media marketing as well to integrate the outdoor campaign with digital marketing.

Outdoor & Indoor Event Activation

We arranged some campus-based outdoor and indoor events targeting admission seekers. 

CIFT Poster
Social Media Maintanance

Infomercial

Some explainer video was created for infomercial.

03. The Result

Through the 5-step process of branding, we were able to create a strong brand presence for CIFT that emphasized its unique craftsmanship and dining experience, differentiating it from competitors and creating a strong connection with its target audience.

Share:
TelegramWhatsappTwitterFacebookPinterestLinkedin
May 21, 2023

CPDL - Property Development

CPDL - Property Development
Clean & Services
May 21, 2023

Clean & Services

Related Cases

BCBL featured image
Bangladesh Commerce Bank Limited
CIU featured image
Chittagong Independent University
Burger Hut banner
Burger Hut
a stylized bee with bold, modern typography

Say Hi!

Facebook-fInstagramLinkedin-inBehanceYoutube
Trustpilot

Contact us

  • hello@marketingbeebd.com
  • +8801852-448888
  • +8801847-051 898
  • Sat - Thurs: 10am - 07pm
  • South Khulshi, Road No - 1,
    294/A, NR Garden, Chattogram 4225

subscribe

Subscribe to our newsletter.

    * Don’t worry, we don’t spam