Clean & Services
Category: Branding
Apps: Illustrator
Services: Digital Campaign
Website:
Clean and Service is a privately hold cleaning company from Gulshan Dhaka. Its primary customer base are the posh residential from the Gulshan area. However it also provides service to the small business organization.
01. The Challenge
Goal:
When we are approached with the task of developing a brand identity we found out that it doesn’t have an actual office rather tasks are being carried out from a virtual office. So we focused on creating virtual existence, branded it on social media platforms. It was a challenge at first due to the owners of the company wanting to stick with only one social media platform that is Facebook. So we started to develop a brand identity by designing logo and visual.
02. The Solution
Strategics & Target customer:
We find that there are four more homogeneous companies existent in the Gulshan area carrying the essence of corporate safety and security by describing the functional benefits of their offerings. And all of them were positioned mainly to attract the corporate client based and position themself a company that provides protection and securities. So we targeted the residents of the Gulshan area focusing on the hygiene factor as a daily lifestyle.
Brandmark & Visual Identity:
We design a logo putting a soap bubble in it as visual material. We choose blue as its primary color since the color of the water generally represented by blue. We choose a bold yet friendly typeface so that people can easily recall the brand. We also design their brand tone and personality and introduce hygiene factors as a lifestyle value.
Communication Channel and Lead Hatching:
We design the Facebook layout in 1:1 so that it can also be used on Instagram in the near feature. Since the owner of the company didn’t want to have a website we had to collect the lead on Facebook by using Facebook pixels. We also create some GFX animation for the company.
03. The Result
Through the 5-step process of branding, we were able to create a strong brand presence for clean & services that emphasized its unique craftsmanship and dining experience, differentiating it from competitors and creating a strong connection with its target audience.
