Libaas London
Category: Digital Marketing
Apps: Facebook, Instagram, Shopify
Services: Performance Marketing
Libaas London is a UK-based online fashion brand selling Moroccan thobes, djellabas, and modest wear for men, women, and children, with every piece made in Morocco. They came to Marketing Bee looking for a partner who could turn their audience into real, paying customers, so we ran their media buying, built the creative behind it, and kept optimizing the funnel until it converted, leaving Facebook, being too strong, steady growth in sales over a short period of time.
01. The Challenge
Selling niche fashion online is never simple. Moroccan thobes and Islamic wear aren’t something you find on every corner, so the real challenge was finding the right shoppers on Facebook and Instagram without burning through the budget on people who were never going to buy.
- Finding the Right Audience: Moroccan thobes and Islamic wear serve a niche market, so reaching people who were genuinely interested while avoiding wasted ad spend was a key challenge.
- Understanding the UK Market: We researched customer behavior, fashion trends, and buying habits in London to create campaigns that connected with the right audience.
- Keeping the Campaign Efficient: Through clear communication, regular updates, and continuous optimization, we kept the project running smoothly and turned distance into a strength rather than a barrier
02. The Solution
Before launching any campaigns, we took time to understand how people in the UK shop online. Unlike Bangladesh, where Facebook plays a major role in online sales, fashion shoppers in London spend much more time on Instagram, discovering brands through Reels, videos, and lifestyle content.
1. Media Buying
We built a strategy around one simple goal: every pound spent on advertising should bring back more than a pound in sales. We researched customer interests, shopping trends, and competitor activity to understand what would connect best with Libaas London’s audience.
Our campaigns targeted both new and returning customers, while budgets were regularly adjusted to focus on the ads delivering the best results. Alongside paid advertising, we used video content to help more of the right people discover the brand, build trust, and increase engagement. The result was a $5,000 advertising investment that generated more than $57,500 in sales, proving that the right mix of research, creative content, and smart media buying can deliver measurable business growth.
2. Content Design
Good targeting only goes so far if the content doesn’t capture attention. We designed creatives around what mattered most to Libaas London’s audience: the quality of the fabric, expert craftsmanship, and the story behind every piece.
To create content that truly connected with the audience, we researched Moroccan culture, traditions, and fashion aesthetics. This helped us tell the story behind each thobe, highlighting the heritage, craftsmanship, and attention to detail that make every garment special. Instead of simply selling a product, we created content that celebrated Moroccan tradition, built trust, and encouraged people to stop scrolling, engage, and connect with the brand.
3. Conversion Optimization
We tested different audiences, ad formats, and creative angles, then worked to fix anything getting in the way of a shopper completing their purchase. This constant testing is what turned interest into actual sales, and it’s a big part of why the campaign performed as well as it did.
03. The Result
A $5,000 advertising investment generated more than $57,500 in sales, proving that the right strategy, strong creative, and continuous optimization can deliver real business growth. By combining precise audience targeting, trust-building content, and ongoing campaign improvements, we built a marketing system that is ready to scale as Libaas London continues to grow.
For Marketing Bee, this project shows that great digital marketing isn’t limited by location. With the right strategy and clear communication, we helped a London-based fashion brand turn advertising spend into measurable results, and we’re excited to support their continued growth in the future.
