CPDL – Property Development
Category: Branding
Apps: Illustrator
Services: Positioning, Brand Identity
Website: innovative.cpdl.com.bd
CPDL is a development company from the port city Chittagong. CPDL is driven by CPDL family a philosophy that formed up with a corporate motto, a mission, and a vision statement. The corporate Motto communicates CPDL ideas to the clients and the community and tries to gain their understanding and support and lead them to ACTION-TO-ENGAGE. CPDL has always been an IT-driven company in the sense that it is focused on IT usage with a view to increasing value to its activities, services, and products.
As part of its commitment to ensuring better management and control, the Management of CPDL is in the process of acquiring a responsive blog cum customer portal with some controlling and communicating features.
01. The Challenge
Findings
When we are approached by CPDL for social media promotion, we find that there are several real estate companies like Sanmer, Epic, Concord, BTI, and ABC properties working competing with CPDL in Chittagong. Most of them position themself in luxury. On the other hand, CPDL works in cooperation with clients. So we created belongings as their positioning image.
Brandmark & Visual Identity
Though we suggest bird as their brand character since the bird is an animal which builds its own house. but in the letter, they choose butterfly over the bird as their brand character.
02. The Solution
Communication Channel and Lead Hatching
We design the Facebook layout in 1:1 so that it can also be used on Instagram. We also conduct social media marketing as well as lead hatching through using google display network and Facebook pixel to integrate the outdoor campaign with digital marketing.
03. The Result
Through the 5-step process of branding, We were able to create a strong brand presence for CPDL that emphasized its unique craftsmanship and dining experience, differentiating it from competitors and creating a strong connection with its target audience.
