Ratnodweep – Resort & Tourism
Category: Branding
Apps:
Services: Corporate Av, Audio Visual Commercial
Website: ratnodweepresort.com
Ratnodweep is the first ambitious project on tourism Business in Pabna, endeavor to provide 5-star facilities in heart of North Bengal. The resort adorned with all the modern facilities and amenities to give the customer an international standard tourism vibe. This groundbreaking resort project opens up a whole horizon of possibilities for the tourism industry. Ratnodweep Resort is the sister concern of Universal Group. They believe in sustainable development with an intention of socially responsible business. Ratnodweep intends to promote Pabna and nearby places as a tourist attraction. We feel privileged to get the opportunities to work with the Universal group in their most exotic project. We were invited to do an Audio-Visual commercial for the resort to demonstrate the facilities and property amenities at Ratnodweep Resort.
01. Project BreakDown
Timeline
We divided the project into three phases. Starting with 2days Pre Production followed by 1day Production Shooting ending with Post Production for 12 days.
Breakdown
We identified their key Resources to feature in the promo, along with location hunting in pre-production stage. We designed a customer journey based on all the facilities they offer. We cataloged all the landmarks needed to feature in the audiovisual promo. Budget scripting according to resources and requirements is also done in pre-production.
Production
We used drone technology to showcase the surrounding of lavishing greenery and all modern state of art Amenities and Facilities of the resort. DJI Osmo Cam was used to capture the Arial view of the landscape around.
We build a team of 15 people consists of a director, a cinematographer, two assistant directors, a production Manager –to cover up all the production work. The actual shooting takes place for three days.
Post Production
In this phase, we go for color grading and post-production the entire video.
02. Ratnodweep Resort Audio Visual
03. The Result
Through the 5-step process of branding, we were able to create a strong brand presence for Ratnadweep Resort that emphasized its unique craftsmanship and dining experience, differentiating it from competitors and creating a strong connection with its target audience.
